Is the Digital Millennium Copyright Act already passé?

Live, televised sporting events are popular with consumers and valuable to those owning the copyrights for the broadcasts. The Olympics is somehow more satisfying, if you can see the competition live, even if it means watching freestyle skiing at 3 o’clock in the morning. But, with great popularity comes the threat of piracy. A growing problem for content owners is the illegal streaming of their live events over the Internet in real-time. While the Digital Millennium Copyright Act (“DMCA”) provides a mechanism for removing infringing material after it has been posted to a website, the DMCA does not contemplate notification prior to, or contemporaneous with, the transmission of infringing material. Content owners and legitimate website operators are attempting to develop solutions that make it easier for copyright owners to protect their intellectual property rights in live broadcasts.
One of the more promising solutions is video fingerprinting. Video fingerprinting takes advantage of the fact that every digital video exhibits a unique, characteristic pattern. Using various algorithms, there is software that can identify, extract and compress those patterns and create a unique identifier for any video. These unique fingerprints, usually bits of data much smaller than the actual video file, can then be uploaded into databases and compared against video that is being streamed on the Internet. A video stream that matches the fingerprint could be identified and shut down almost immediately or even filtered out by website operators, before it can be broadcast on the Internet.

source:http://www.lexology.com/library/detail.aspx?g=03438c73-689f-4f92-a3e8-eef0150bfa65